Cookie policy
Effective Date: 2024-Sep-17
At Blossum (“we,” “our,” “us”), we use tracking technologies such as device identifiers, SDKs (Software Development Kits), and similar tools within our mobile application. This policy explains how we use these technologies to improve your experience, the types of information collected, and your options for managing them.
1. What Are Tracking Technologies in Mobile Apps?
Tracking technologies in mobile apps serve a similar purpose to cookies used on websites. They allow us to recognize your device and collect information about your app usage to enhance our services and ensure a better user experience. These technologies include:
– Device Identifiers: Unique identifiers (such as an IDFA on iOS or GAID on Android) associated with your mobile device.
– SDKs (Software Development Kits): Third-party code integrated into our app to provide specific functionalities, such as analytics or attribution tracking.
– Local Storage: Data stored locally on your device to remember preferences or activities within the app.
2. How We Use Tracking Technologies
We use the following categories of tracking technologies in our mobile app:
– Essential Tracking Technologies: Necessary for the app to function correctly, such as enabling secure logins or remembering your in-app preferences. These cannot be disabled as they are essential for app functionality.
– Performance & Analytics Technologies: We use these to collect information about how you interact with our app. This helps us improve performance and optimize features. For example, we use tools like Google Analytics for Firebase and AppsFlyer to track usage patterns and app performance.
– Functionality Technologies: These enable certain features to function within the app, such as remembering your preferences or settings, and ensuring a personalized experience.
– Advertising & Marketing Technologies: These technologies are used to deliver relevant advertisements within the app or track app performance across platforms. They may also allow third-party services to track your interactions across apps and websites.
3. Third-Party Tracking Technologies
We work with third-party service providers who use tracking technologies within our app for various purposes, including analytics, attribution, advertising, and push notifications. These third parties may collect data such as your device identifier, usage patterns, or location data. The key third-party services we use include:
– Google Analytics for Firebase: We use Firebase to track app usage, crash reporting, and improve performance by understanding user behavior. Firebase may collect data such as app usage patterns, device information, and interaction data. You can review their privacy policy here.
– AppsFlyer: We use AppsFlyer for mobile attribution and marketing analytics. AppsFlyer helps us track the effectiveness of our marketing campaigns and better understand how users interact with the app. AppsFlyer may collect data such as your device identifier, IP address, and app interactions. You can review their privacy policy here.
Other third-party SDKs or services may be used to deliver ads, track interactions, and enhance user experiences. These third parties may collect data across apps and websites, building profiles of your interests to deliver targeted ads or content.
4. Managing Tracking Technologies
While essential tracking technologies are necessary for the app’s core functionality, you have options to manage or limit certain tracking features, particularly for analytics and advertising.
Here’s how you can control tracking on your mobile device:
– For iOS Users: Go to *Settings > Privacy > Tracking* and toggle **Allow Apps to Request to Track** to prevent apps from tracking activity across other apps and websites. You can also reset your **Advertising Identifier** in *Settings > Privacy > Advertising*.
– For Android Users: Go to *Settings > Google > Ads* and enable **Opt out of Ads Personalization** to disable interest-based ads. You can also reset your device’s **Advertising ID**.
– In-App Settings: We offer in-app privacy settings where you can manage your preferences for analytics, personalization, and marketing notifications. Visit [Settings/Privacy] within the app to adjust these preferences at any time.
Please note that disabling some tracking technologies may affect your experience and the functionality of certain features within the app.
5. Data Collected via Tracking Technologies
We may collect the following types of data using tracking technologies within the app:
– Device Information: Includes device type, operating system, IP address, and unique device identifiers (e.g., IDFA, GAID).
– Usage Data: Information on how you interact with the app, including session length, in-app events, crash reports, and performance metrics.
– Location Data: General or precise location data derived from your device, depending on your permission settings.
– Advertising Data: Information related to ads displayed or interacted with in the app, such as ad impressions and click data.
6. International Compliance
We comply with all applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We ensure that users in these regions can manage their preferences and consent to data collection and tracking technologies.
For users in the European Union (EU), we follow GDPR guidelines by ensuring that we obtain your explicit consent before using any tracking technologies that are not strictly necessary.
For California residents, you may exercise your rights under the CCPA, including the right to opt out of the sale of your personal information, by using the privacy settings within the app or by contacting us directly.
7. Updates to This Policy
We may update this Cookie & Tracking Technologies Policy periodically in response to changes in technology, legal requirements, or our operations. When we make updates, we will revise the “Effective Date” at the top of this policy and notify you in-app or via email where applicable.
8. Contact Us
If you have any questions or concerns about our use of tracking technologies, or your data privacy within our app, feel free to contact us at:
hello@blossumnow.com